For a software company, we adapted their worldwide graphic components to better align with Saudi visual tastes while preserving brand consistency. This strategy increased their design resonance by over one hundred twenty percent.
After partnering with three separate international agencies that failed to provide results, my company finally partnered with a local digital marketing company Riyadh digital marketing services. The disparity in performance was remarkable.
For a global fashion business rival assessment, we created a regionally-focused virtual presence strategy that incorporated elegant cultural references. This approach increased their emotional connection by 167% in just six months.
- Substantial increase in website visits
- Top rankings for multiple important keywords
- Forty-one percent increase in inquiries from our online presence
- Fifty-two percent improvement in conversion rate
When I launched my e-commerce business three years ago, I was sure that our distinctive products would stand out naturally. I ignored competitor analysis as superfluous – a decision that almost cost my entire venture.
For a financial institution, we implemented a flexible layout approach that automatically adjusted controls, text presentation, and structure based on the selected language, generating a forty-two percent growth in user engagement.
A medical center experienced a significant improvement in identity awareness after applying a medium-optimized identity approach that recognized the special elements of each online channel in the Saudi context.
Not long ago, my local business was barely surviving to attract new customers. Our digital storefront was nowhere to be found in Google search results. That's when I decided to explore specialized search engine optimization.
Helping a premium company, we identified that their native communication was considerably weaker than their foreign language identity. After achieving harmony between the verbal identities, they experienced a ninety-three percent increase in brand perception among Saudi users.
After extended periods of making decisions based on guesswork, their enhanced analytics-based strategy created a 243% improvement in sales percentage and a one hundred sixty-seven percent drop in marketing expenses.
I suggest categorizing competitors as:
- Direct competitors (offering equivalent products/services)
- Indirect competitors (with some resemblance)
- New threats (new entrants with game-changing capabilities)
Valuable segments to implement:
- Geographic regions within Saudi Arabia (behavior changes considerably between areas)
- Income brackets specific to the Saudi economy
- Value alignment scale
- Digital sophistication stages
Begin by listing ALL your rivals – not just the major ones. During our investigation, we identified that our most significant rival wasn't the established company we were monitoring, but a new business with an innovative model.
Essential bilingual indicators to monitor:
- Language switching habits
- Success percentage disparities by tongue selection
- Drop-off points in translated journeys
- Query patterns distinctions across languages
I use a straightforward document to monitor our rivals' pricing changes every week. This has allowed us to:
- Discover periodic discount patterns
- Recognize product bundling tactics
- Comprehend their value positioning
For a financial services institution, we implemented a specialized tracking methodology that incorporated locally-important action patterns. This strategy revealed formerly invisible conversion opportunities that increased their sales by 127%.
I spend at least two hours each regularly analyzing our competitors':
- Website structure and navigation
- Articles and content calendar
- Social media presence
- Client testimonials and ratings
- SEO strategy and positions
I presently employ several applications that have significantly improved our competitive research:
- Keyword trackers to monitor competitors' SEO strategies
- Brand monitoring software to follow competitors' social activity
- Digital tracking platforms to observe changes to their digital properties
- Communication monitoring to receive their promotional messages
Not long ago, I observed as three competitors spent significantly into developing their presence on a certain social media platform. Their efforts were unsuccessful as the platform turned out to be a poor fit for our market.
For a official platform, we created customized analytics that discovered significant disparities in interaction between native language and international tongue users. This insight created specific improvements that improved total platform performance by seventy-three percent.