Recently, I watched as three similar businesses spent significantly into developing their operations on a particular social media platform. Their initiatives were unsuccessful as the channel turned out to be a mismatch for our industry.
Initiate by listing ALL your competition – not just the well-known ones. In our investigation, we discovered that our most significant rival wasn't the famous business we were monitoring, but a new company with an novel strategy.
I recommend organizing competitors as:
- Primary competitors (offering nearly identical solutions)
- Peripheral competitors (with some similarity)
- Potential disruptors (new businesses with disruptive models)
For a official platform, we created tailored analytics that discovered considerable disparities in behavior between Arabic-preferring and international tongue visitors. This intelligence created specific improvements that increased total platform efficiency by over seventy percent.
For a beauty company focusing on younger Saudi females, we moved 60% of their traditional advertising investment to temporary channels, producing a two hundred seventeen percent improvement in sales performance.
With extensive testing for a food delivery customer, we discovered that advertisements shown between evening hours substantially surpassed those presented during traditional peak hours, achieving substantially greater conversion rates.
For a banking client, we created a specialized tracking methodology that included culturally-relevant behavioral indicators. This strategy revealed formerly invisible conversion opportunities that enhanced their sales by 127%.
When I launched my online business rival assessment three years ago, I was certain that our special products would be enough. I overlooked competitor analysis as a waste of time – a decision that practically cost my entire venture.
I use a straightforward document to record our rivals' pricing adjustments weekly. This has already helped us to:
- Identify periodic discount patterns
- Notice package deal approaches
- Comprehend their pricing psychology
After extended periods of disappointing performance with their international platform, their new Saudi-focused website generated a three hundred twelve percent improvement in connection and a substantial rise in leads.
Last quarter, a retail chain invested over 200,000 SAR in standard promotion with minimal results. After moving just 30% of that spending to handheld promotion, they saw a three hundred twenty-eight percent improvement in customer arrivals.
After considerable time of making decisions based on speculation, their improved analytics-based strategy produced a two hundred forty-three percent growth in sales percentage and a substantial drop in advertising spending.
I presently employ several applications that have substantially enhanced our competitive research:
- SEO tools to monitor other companies' SEO strategies
- Brand monitoring tools to monitor rivals' digital footprint
- Website analysis solutions to track modifications to their online presence
- Communication monitoring to get their campaigns
Key elements included:
- Reversed structures for Arabic viewing
- Tongue-appropriate text presentation
- Regionally adapted visuals for each verbal identity
- Consistent identity presentation across two languages
I spend at least two hours each regularly analyzing our competitors':
- Online architecture and navigation
- Blog posts and content calendar
- Digital channels presence
- User feedback and assessments
- SEO approach and performance
Essential bilingual indicators to track:
- Language switching habits
- Conversion rate disparities by tongue selection
- Exit positions in language-specific routes
- Query patterns distinctions across languages
Valuable segments to implement:
- Geographic regions within Saudi Arabia (behavior changes considerably between locations)
- Financial categories specific to the Saudi Market Competitor Evaluation
- Value alignment scale
- Online proficiency degrees
For a investment customer, we developed a digital property that carefully balanced global practices with locally relevant design elements. This technique improved their user confidence by nearly one hundred percent and applications by 74%.
For a luxury retail client, we developed a advanced bilingual system that seamlessly modified structure, navigation, and material organization based on the chosen language. This approach increased their visitor interaction by one hundred forty-three percent.
This involved:
- Prominent display of physical presence information
- Inclusion of preferred payment methods like Mada
- Clear exchange processes with Saudi applications
- Local assistance availability